GoHighLevel Reactivation Campaign Workflow: Recipe 12 Checklist

GoHighLevel workflow recipe 12 · names checked against HighLevel’s help center on October 17, 2026

The problem: Past leads sit in the CRM with no follow-up.

What this workflow does: If you tag a contact reactivate, GoHighLevel drips out a check-in text.

The workflow at a glance

1. Trigger — Contact Tag · added: reactivate
2. Action — Drip · batch size + interval
3. Action — Send SMS · still interested?
4. Wait — Wait · the contact to reply
5. Condition — If/Else · replied?
6. Matching branch → Action — Assign To User
7. None branch → Action — Send Email · last try
8. Action — Send Internal Notification

Bold names are the exact trigger and action names in HighLevel. Values after “·” are examples — use your own.

Step-by-step setup

1. Build a smart list of past leads who agreed to be contacted.
2. Automation → Workflows → Create Workflow → Start from scratch.
3. Add New Trigger → Contact Tag, tag Added = reactivate. Publish the workflow before bulk-adding the tag; earlier tags do not trigger it.
4. Drip: Batch Size and Drip Interval so the list goes out in batches instead of all at once.
5. Send SMS: a short, honest check-in.
6. Wait → the contact to reply, with a timeout.
7. If/Else → replied: Assign To User (Only Apply to Unassigned Contacts), then Send Internal Notification to the Assigned User. None branch → Send Email as a last check-in.

Example SMS message

Hi {{contact.first_name}}, it's [name] at [Business]. You asked about [service] a while back — is that still on your list? Reply STOP to opt out.

Example only — write your own wording.

Before you publish the workflow

• Only contacts who agreed to hear from you
• Drip spreads the sends over time
• Publish the workflow, then add the tag
• US texting needs A2P 10DLC registration
• A2P 10DLC registration is required for SMS to US numbers from local numbers.

The strategy behind it: Reactivation Campaign: Waking a Dormant List Without Burning It

Sources

Every trigger and action name above was checked against these HighLevel help articles on October 17, 2026. HighLevel changes its product often; if a label differs in your account, the article is the reference.

• Workflow Trigger – Contact Tag — HighLevel help center, page updated 2026-06-09
• Workflow Action – Drip — HighLevel help center, page updated 2026-04-21
• Workflow Action – Send SMS — HighLevel help center, page updated 2026-08-31
• Workflow Action – Wait — HighLevel help center, page updated 2026-09-07
• Workflow Action – If/Else — HighLevel help center, page updated 2026-09-01
• Workflow Action – Assign To User — HighLevel help center, page updated 2025-07-24
• Workflow Action – Internal Notification — HighLevel help center, page updated 2026-03-31
• Workflow Action – Send Email — HighLevel help center, page updated 2026-04-24
• US Phone Number Registrations (A2P 10DLC) — HighLevel help center, page updated 2026-09-04

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