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Short answer: Salesforce charges for each user, each month: Starter Suite is $25, Pro Suite is $100, and the Sales Cloud editions above them cost $195, $395 and $550 a month for each user. GoHighLevel charges one flat price per agency account ($97, $297 or $497 a month) with unlimited users and contacts, and bills email, texts and calls by usage on top. Salesforce is the deeper sales CRM for teams that need forecasting, quoting, governance and the Salesforce ecosystem. GoHighLevel is the all-in-one for small businesses and agencies that want funnels, calendars, texting and the CRM in one login without paying per seat.
Disclosure: we sell GoHighLevel setup ($850 one-time, then $38.80 a month), so we have an interest in GoHighLevel. We earn no commission from HighLevel or from Salesforce, and there are no affiliate links on this page. Every price below was copied from the vendor’s own pricing page on October 17, 2026. How this site makes money.
Prices side by side (checked October 17, 2026)
| Plan | Price | How it is counted | What the plan adds |
|---|---|---|---|
| GoHighLevel Starter | $97 a month or $970 a year | Per agency account, unlimited users | 3 sub-accounts, unlimited contacts |
| GoHighLevel Unlimited | $297 a month or $2,970 a year | Per agency account, unlimited users | Unlimited sub-accounts, rebill phone and email at cost, basic API access |
| GoHighLevel Agency Pro | $497 a month or $4,970 a year | Per agency account, unlimited users | SaaS mode, rebilling with markup, advanced API access |
| Salesforce Free Suite | $0 | Per user | Salesforce’s free entry suite |
| Salesforce Starter Suite | $25 a month for each user, billed monthly or yearly | Per user | Lead, account, contact and opportunity management; sales flows and lead routing; email marketing and analytics |
| Salesforce Pro Suite | $100 a month for each user, billed yearly | Per user | More customization and automation; quoting and forecasting |
| Sales Cloud Core | $195 a month for each user, billed yearly | Per user | Built-in AI, Slack and Tableau features |
| Sales Cloud Advanced | $395 a month for each user, billed yearly | Per user | Enhanced security, more AI and data capacity |
| Sales Cloud Max | $550 a month for each user, billed yearly | Per user | Salesforce’s most complete sales edition |
Salesforce offers a free 30-day trial of every Sales Cloud edition, and a 30-day Starter Suite trial for up to 10 users. GoHighLevel’s trial is 14 days on every plan.
How each one charges
Salesforce multiplies by people. Five sellers on Pro Suite is 5 × $100 = $500 a month on a yearly contract; the same five on Sales Cloud Core is $975 a month. Adding a seller adds a seat.
GoHighLevel does not count users or contacts. The plan price stays the same whether one person logs in or twenty, and the variable part is usage: its pricing page marks email and SMS marketing, calling and several AI features as “usage based charges apply”. Our guide to how much GoHighLevel costs covers estimating it.
What each pricing page lists
- Both: contact and opportunity management, sales pipelines and automation, email marketing, and a free trial.
- GoHighLevel’s core feature list also names: a website and funnel builder, booking calendars, SMS marketing, inbound and outbound calling, online reputation management, payments and invoicing, courses, communities, social media management and an ad manager, plus client sub-accounts for agencies.
- Salesforce’s page names, by edition: quoting and forecasting (Pro Suite), Slack, Tableau and built-in AI features (Core), and backup, archive and security tools (Advanced).
Where Salesforce fits better
- A sales team that needs forecasting, quoting and customization at the depth Pro Suite and the Sales Cloud editions describe.
- A company already using Slack and Tableau, or other Salesforce products.
- Security and data requirements of the kind the Advanced edition lists.
- You can start at $0 on the Free Suite, or at $25 a user on Starter Suite.
Where GoHighLevel fits better
- Many users on a small budget: the price does not rise with headcount.
- You need the marketing front end too: funnels, websites, forms, calendars and texting live in the same account as the CRM.
- You are an agency running separate accounts for clients: 3 sub-accounts on Starter, unlimited on the $297 plan, and SaaS mode on Agency Pro.
- You want ready-made automations: see our 30 GoHighLevel workflow recipes. Texting US numbers from a local number needs A2P 10DLC registration first.
Before you decide
- Multiply: users × the per-user price × 12, for the edition you actually need.
- For GoHighLevel, estimate the usage layer: emails, texts and call minutes a month.
- List the tools you would keep paying for beside each one (a website builder, a booking tool, a texting tool) and add them in.
- Run both trials with your real pipeline stages and one real follow-up sequence.
Sources
- HighLevel pricing: plans, the 14-day trial, core features and the usage note. Read October 17, 2026.
- Salesforce Sales Cloud pricing: suite and edition prices in USD, what each adds, and the 30-day trial. Read October 17, 2026.
Prices change. Check both pages on the day you buy. Independent service, not affiliated with, endorsed by or sponsored by HighLevel or Salesforce. HighLevel, GoHighLevel and Salesforce are trademarks of their owners.
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