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Short answer: HubSpot prices Marketing Hub by seats and marketing contacts. It has a free tier for up to 2 users, Starter is listed at $20 a seat a month, and Professional is listed at $890 a month with 3 seats and a required one-time onboarding fee. GoHighLevel charges one flat price per agency account ($97, $297 or $497 a month) with unlimited users and contacts, and bills email, texts and calls by usage on top. For agencies the gap is mostly structural: GoHighLevel is built around client sub-accounts and, on Agency Pro, reselling the platform; HubSpot is one company’s marketing and CRM system that grows with seats and contact tiers.
Disclosure: we sell GoHighLevel setup ($850 one-time, then $38.80 a month), so we have an interest in GoHighLevel. We earn no commission from HighLevel or from HubSpot, and there are no affiliate links on this page. Every price below was copied from the vendor’s own pricing page on October 17, 2026. How this site makes money.
Prices side by side (checked October 17, 2026)
| Plan | Price | Users | Contacts | One-time fee |
|---|---|---|---|---|
| GoHighLevel Starter | $97 a month or $970 a year | Unlimited | Unlimited | None listed |
| GoHighLevel Unlimited | $297 a month or $2,970 a year | Unlimited | Unlimited | None listed |
| GoHighLevel Agency Pro | $497 a month or $4,970 a year | Unlimited | Unlimited | None listed |
| HubSpot free tools | $0 | Up to 2 | 1,000 | None |
| HubSpot Marketing Hub Starter | Listed at $20 a seat a month; a limited-time new-customer price from $7 was shown | Per seat | 1,000 marketing contacts | None listed |
| HubSpot Marketing Hub Professional | Listed at $890 a month; shown from $800 on the default billing option | 3 core seats included, more from $45 a month | 2,000 marketing contacts | $3,000 Professional Onboarding, required |
| HubSpot Marketing Hub Enterprise | From $3,600 a month | 5 core seats included, more from $75 a month | 10,000 marketing contacts | $7,000 Enterprise Onboarding, required |
HubSpot’s paid tiers also include a monthly allowance of HubSpot Credits for its AI features (500, 3,000 and 5,000). GoHighLevel offers a 14-day free trial on every plan.
How each one charges
HubSpot grows on two lines: seats and marketing contacts. Each Marketing Hub tier includes a number of marketing contacts and you buy more as the list grows; HubSpot notes you cannot move to a lower contact tier until your contract renews. Email sends are capped as a multiple of your contact tier: 5 times on Starter, 10 times on Professional, 20 times on Enterprise.
GoHighLevel counts neither seats nor contacts. It meters usage: its pricing page marks email and SMS marketing, calling and several AI features as “usage based charges apply”. Our guide to how much GoHighLevel costs covers estimating that part of the bill.
What each pricing page lists
- Both: a CRM, email marketing, automation, and a way to start without paying (HubSpot’s free tools, GoHighLevel’s 14-day trial).
- GoHighLevel’s core feature list also names: a website and funnel builder, booking calendars, SMS marketing, inbound and outbound calling, online reputation management, payments and invoicing, courses, communities and an ad manager, plus client sub-accounts, and SaaS mode on Agency Pro.
- HubSpot’s page names: AI agents paid with HubSpot Credits (a customer agent and a data agent), an answer-engine visibility tool, and an app marketplace of over 2,000 integrations.
Where HubSpot fits better
- One company with a marketing team that wants HubSpot’s CRM, reporting and integrations, and expects to grow by seats.
- You want to start free: the free tools cover up to 2 users and 1,000 contacts with no time limit.
- You already run other HubSpot hubs, or tools from its app marketplace.
Where GoHighLevel fits better
- Agencies: each client gets a sub-account (3 on Starter, unlimited on the $297 plan), and Agency Pro adds SaaS mode to resell the platform.
- Teams that would pay for many seats: GoHighLevel’s price does not change with users.
- Service businesses that book and text: calendars, SMS, calling and reviews are on the core feature list. Texting US numbers from a local number needs A2P 10DLC registration first.
- Ready automations: see our 30 GoHighLevel workflow recipes.
Before you decide
- Price HubSpot for your seats and your marketing contacts in a year, plus any required onboarding fee.
- Price GoHighLevel’s usage: emails, texts and call minutes a month.
- If you are an agency, count client accounts: that is where the two are built differently.
- Run the free tier or trial with your real pipeline and one real follow-up sequence.
Sources
- HighLevel pricing: plans, the 14-day trial, core features and the usage note. Read October 17, 2026.
- HubSpot Marketing Hub pricing: tiers, list and shown prices in USD, seats, marketing contacts, onboarding fees, credits and send limits. Read in a browser on October 17, 2026.
- HubSpot free tools: the free tier’s users and contacts. Read in a browser on October 17, 2026.
Prices change, and HubSpot shows prices by currency and billing option. Check both pages on the day you buy. Independent service, not affiliated with, endorsed by or sponsored by HighLevel or HubSpot. HighLevel, GoHighLevel and HubSpot are trademarks of their owners.
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