GoHighLevel Lead Nurture Workflow: Recipe 11 Checklist

GoHighLevel workflow recipe 11 · names checked against HighLevel’s help center on October 17, 2026

The problem: New leads get one email and then nothing.

What this workflow does: If a contact gets the new-lead tag, GoHighLevel runs the follow-up.

The workflow at a glance

1. Trigger — Contact Tag · added: new-lead
2. Action — Send Email · welcome
3. Wait — Wait · 2 days
4. Action — Send Email · a useful next step
5. Wait — Wait · 3 days
6. Action — Send SMS · short check-in
7. Goal — Goal Event · Appointment Status

Bold names are the exact trigger and action names in HighLevel. Values after “·” are examples — use your own.

Step-by-step setup

1. Automation → Workflows → Create Workflow → Start from scratch.
2. Add New Trigger → Contact Tag, tag Added = new-lead. Tags added before the workflow was published do not trigger it.
3. Send Email: welcome, with the one thing they asked for.
4. Wait: 2 days. Send Email: one useful next step.
5. Wait: 3 days. Send SMS: a short check-in (only with SMS consent).
6. Goal Event → Appointment Status (their booking), End this workflow, so booked leads stop getting nurture messages.

Example SMS message

Hi {{contact.first_name}}, it's [name] from [Business]. Did the guide help? Happy to answer questions here. Reply STOP to opt out.

Example only — write your own wording.

Before you publish the workflow

• Tags only fire after the workflow is live
• Goal Event ends it when they book
• Text only contacts with SMS consent
• US texting needs A2P 10DLC registration
• A2P 10DLC registration is required for SMS to US numbers from local numbers.

The strategy behind it: Lead Nurture Sequence: How to Build One That Ends in a Reply

Sources

Every trigger and action name above was checked against these HighLevel help articles on October 17, 2026. HighLevel changes its product often; if a label differs in your account, the article is the reference.

• Workflow Trigger – Contact Tag — HighLevel help center, page updated 2026-06-09
• Workflow Action – Send Email — HighLevel help center, page updated 2026-04-24
• Workflow Action – Wait — HighLevel help center, page updated 2026-09-07
• Workflow Action – Send SMS — HighLevel help center, page updated 2026-08-31
• Workflow Action – Goal Event — HighLevel help center, page updated 2026-07-08
• US Phone Number Registrations (A2P 10DLC) — HighLevel help center, page updated 2026-09-04

Want it built for you?

We set up GoHighLevel workflows like this one for US businesses. Leave your details and we will reply with a quote.

Independent service — not affiliated with, endorsed by or sponsored by HighLevel. HighLevel and GoHighLevel are trademarks of their owner.