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Short answer: both start at $97 a month. ClickFunnels prices its plans by limits you can count: workspaces, team members, contacts and emails a month, with email sending included. GoHighLevel’s plans include unlimited contacts and users, give you 3 client accounts on Starter and unlimited on the $297 plan, but bill email, SMS and calls by usage on top. If your business is a funnel plus an email list, ClickFunnels’ all-in price is easy to plan around. If you also run calls, texts, calendars and reviews for several businesses, GoHighLevel puts those in the same account.
Disclosure: we sell GoHighLevel setup ($850 one-time, then $38.80 a month), so we have an interest in GoHighLevel. We earn no commission from HighLevel or from ClickFunnels, and there are no affiliate links on this page. Every price below was copied from the vendor’s own pricing page on October 17, 2026. How this site makes money.
Prices side by side (checked October 17, 2026)
| Plan | Monthly | Paid yearly | Client accounts | Users | Contacts | Emails included |
|---|---|---|---|---|---|---|
| GoHighLevel Starter | $97 | $970 a year | 3 sub-accounts | Unlimited | Unlimited | Billed by usage |
| GoHighLevel Unlimited | $297 | $2,970 a year | Unlimited | Unlimited | Unlimited | Billed by usage |
| GoHighLevel Agency Pro | $497 | $4,970 a year | Unlimited | Unlimited | Unlimited | Billed by usage |
| ClickFunnels Launch | $97 | $81 a month, billed yearly | 1 workspace | 2 | 10,000 | 50,000 a month |
| ClickFunnels Scale | $197 | $164 a month, billed yearly | 5 workspaces | 5 | 75,000 | 300,000 a month |
| ClickFunnels Optimize | $297 | $248 a month, billed yearly | 10 workspaces | 10 | 150,000 | 750,000 a month |
| ClickFunnels Dominate | Yearly only | $5,997 a year | 20 workspaces | 20 | 400,000 | 1.2 million a month |
ClickFunnels calls a client account a “workspace (sub-account)”; GoHighLevel calls it a “sub-account”. Both pricing pages offer a free trial. ClickFunnels also states a 30-day money-back guarantee and says it takes no percentage of your sales. GoHighLevel’s trial is 14 days on every plan.
How each one charges
ClickFunnels bundles the volume into the plan. Each tier sets how many workspaces, team members, contacts, courses and custom domains you get, and how many emails you can send a month. Its pricing page also lists unlimited funnels on every plan, marked as a limited-time offer, so check that line on the day you buy. Webhooks and full API access start on the Scale plan.
GoHighLevel sets a flat monthly price per agency account and does not count contacts or users. What it meters is usage: the pricing page marks email and SMS marketing, inbound and outbound calling, and several AI features (Conversation AI, Voice AI, Reviews AI) as “usage based charges apply”. So a GoHighLevel bill is the plan plus whatever your accounts send and dial. Our guide to how much GoHighLevel costs walks through estimating that second layer.
What each pricing page lists
- Both: funnels, email marketing, online courses, custom domains, and a free trial.
- GoHighLevel’s core feature list also names: CRM and pipelines, workflow automation, booking calendars, SMS marketing, inbound and outbound calling, a unified conversations inbox, online reputation management, payments and invoicing, communities, social media management, an ad manager and a mobile app.
- ClickFunnels’ plans state: exact contact, email, course and domain allowances per tier, AI tools with a word allowance (1 million words on Launch, up to 10 million on Dominate), group onboarding calls, and support levels from standard to VIP.
Where ClickFunnels fits better
- You sell through funnels to an email list and want sending included in a price you know in advance.
- One brand, a small team: Launch covers 1 workspace and 2 team members for $97, or $81 a month paid yearly.
- You want the 30-day money-back guarantee its pricing page states.
Where GoHighLevel fits better
- You manage several businesses: 3 sub-accounts on the $97 Starter plan and unlimited on the $297 plan, against 10 workspaces on ClickFunnels’ $297 plan.
- Your list is large: GoHighLevel does not cap contacts on any plan, while ClickFunnels’ tiers run from 10,000 to 400,000.
- Your leads call and text: phone, SMS, calendars and review requests run inside the same account as the funnels. Texting US numbers from a local number needs A2P 10DLC registration first.
- You want ready workflows: our 30 GoHighLevel workflow recipes show the exact triggers and actions.
Before you decide
- Count your real numbers: client accounts, team members, contacts and emails a month. Those are the lines ClickFunnels prices on.
- For GoHighLevel, estimate the usage layer: emails, texts and call minutes a month, at HighLevel’s published usage rates.
- Check which tools you would stop paying for. If you already pay separately for a booking tool, a texting tool or a review tool, that money belongs in the comparison.
- Run the trial with one real funnel and one real follow-up sequence, not a demo.
Sources
- HighLevel pricing: plans, the 14-day trial, core features and the usage note. Read October 17, 2026.
- ClickFunnels pricing: plan prices, limits, the money-back guarantee and the no-percentage statement. Read October 17, 2026.
Prices change. Check both pages on the day you buy. Independent service, not affiliated with, endorsed by or sponsored by HighLevel or ClickFunnels. HighLevel, GoHighLevel and ClickFunnels are trademarks of their owners.
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